Prathiksha Yamuna

Prathiksha Yamuna bridges the worlds of business, sport, and storytelling, with hands-on experience across brand strategy, consumer research, and CSR fundraising through work with the Inspire Institute of Sport and specialty coffee startup Sense Now.

At Inspire Institute of Sport, Prathiksha led fundraising outreach — developing proposals and cold-emailing MDs and key stakeholders — while also coordinating event logistics for a three-day boot camp and delivering quarterly impact reports to sports brand partners. At Sense Now, she led Instagram outreach to over 60 micro-influencers, several of whom converted into brand collaborators, while conducting competitive analysis and shaping consumer personas for the brand's first product launch.

Her project work includes a full social media strategy and campaign analysis for the Enerzal energy drink brand, and a brand strategy case study for Sense Now's market entry — both showcased in her portfolio.

Beyond the boardroom, Prathiksha is an international medalist in long jump, having represented India at the South Asian and Asian Junior Athletics Championships. That competitive discipline — resilience, preparation, and performing under pressure — shapes how she approaches brand strategy: research-driven, deadline-sharp, and unafraid of a cold outreach email.

She writes about brand positioning, consumer behavior, market research, and the overlap between athletic discipline and business strategy.